PSECU’s Marketing Efforts Recognized by Credit Union National Association Marketing and Business Development Council
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Harrisburg, PA - PSECU was recently honored by the Credit Union National Association (CUNA) Marketing and Business Development Council for promotions carried out in 2007. They received two Diamond Awards – one in the Community PR/Single Event for its National Fraud Prevention Week “Auntie Fraud” promotion and one in the Television (series) category for its “Go Branchless” testimonial ads. PSECU also received Merit Awards in Electronic Marketing for its “Don’t Lose Your Shirt” viral campaign and in the E-mail Marketing Category for its “PSECU Difference” e-mail.
The awards were presented at the national conference held March 16 through the 19 in Nashville, Tennessee. Categories range from Business/SEG development to Web site Marketing. All entries were judged using a number of criteria including strategy, creative concept, design and production, copy and communication, and results.
“We don’t approach our work with the intent to win awards,” notes Barbara J. Bowker, Vice President of Marketing for PSECU. “It is humbling to have our efforts recognized by our industry peers as well as other marketing professionals. It reaffirms we are on the right path not only as a marketing department, but more importantly, as a credit union.”
About PSECU...
PSECU is a not-for-profit financial institution that provides a full array of convenient, electronically delivered services at no or low cost. Chartered in 1933, PSECU is one of the nation’s largest credit unions. It serves more than 336,000 members and has over $3 billion in assets. All members of the following groups are eligible to join PSECU: state and local government employees; faculty, staff, students and alumni of the Universities within the State System of Higher Education and Harrisburg Area Community College; students, faculty and staff of Elizabethtown College; employees eligible for membership in the Public School Employees’ Retirement System (PSERS) or the State Employees’ Retirement System (SERS); school districts; and members of approved associations and employee/occupational groups. Immediate family of PSECU members may also apply for membership.