Harrisburg, PA (March 13, 2019) - Pennsylvania’s largest credit union, PSECU, was recently named among the winners of the 2019 international AVA Digital Awards for its innovative marketing projects. Selected from 2,500 entries from 25 countries, PSECU earned a total of four awards - two at both the Platinum and Gold levels.
“AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication,” according to the official awards announcement issued earlier this year.
PSECU submitted a total of four entries for the 2019 AVA Digital Awards and was honored for each. Of the awards PSECU took home, the two Platinum awards were for its blog content and recent psecu.com corporate website rewrite. The Gold awards were presented for the credit union’s efforts on Facebook and projects related to its newly updated mobile application. View PSECU’s submission summary here.
“PSECU prides itself on following a digital-first model through which our more than 450,000 members have access to manage their money whenever and wherever they want by using tools like online banking and our mobile app,” explained Barb Bowker, Vice President of Marketing and Membership Development for the credit union. “To receive such highly regarded awards designed to highlight digital marketing prowess is a real honor. It’s also an affirmation that we’re communicating with the communities we serve in a way that accurately reflects who we are and the high-quality products and services we offer.”
Industry leaders serve as judges for the AVA Digital Awards competition, which is administered by the Association of Marketing and Communications Professionals. To select winners, they look for entries that exceed a high standard of excellence and serve as benchmarks for the industry. A full listing of their 2019 award selections is available at enter.avaawards.com/winners.
Opened in 1934, PSECU was founded by 22 ordinary people who made an extraordinary commitment to each other: To create a financial institution where pooled resources benefit all members. Today, we are a full-service credit union serving more than 450,000 members and have over $5 billion in assets. As a not-for-profit financial institution, our goal remains to help our members and their families achieve a better life. For more information about PSECU, visit psecu.com. View our Community Report Card to learn how we contribute to the greater good.