PSECU Elevates Partnership with Penn State Athletics to Keystone Level
Harrisburg and State College, PA - August 11, 2017 - In honor of PSECU's 22 founding members, the credit union formally announced today its elevated relationship with Penn State Athletics exactly 22 days before the Nittany Lions take the field for the start of the 2017 football season. In its expanded role of supporting Penn State Athletics, its student-athletes and programming, PSECU assumes the highest level of sponsorship as a Keystone Partner.
PSECU joins four other companies as a Penn State Athletics' Keystone Partner and will serve as sole presenting sponsor for the Penn State football season for the next three years. The Keystone designation provides the credit union with significant visibility across Penn State's radio and television outlets, its social media platforms and the GOPSUSPORTS.com official athletic website. Additionally, as an official corporate partner, PSECU will receive in-venue presence throughout Beaver Stadium, Bryce Jordan Center, Pegula Ice Arena, Jeffrey Field and Rec Hall, and serve as presenting sponsor of Mount Nittany Club.
"Since the founding of PSECU in 1934, our purpose has been to give Pennsylvanians financial opportunities to live a better life and have a brighter future. Our 22 founding members started our credit union with just $90 and a desire to improve life for themselves and those around them," said PSECU President Greg Smith. "Today, that legacy remains at the center of all we do - we believe in banking that makes a difference for our members. We strive to live up to our founders' promise for the future every day as a member-owned, member-focused, not-for-profit financial cooperative."
"Penn State is very excited to unveil PSECU as our newest Keystone Partner," said Tom McGrath, Associate Athletic Director for Business Relations. "The excitement, energy, and passion they have displayed for Penn State Athletics and our student athletes will really help take this partnership to new heights. With the exposure they will be receiving, Penn State fans will be able to recognize PSECU as a mainstay in our marketing and sponsorship efforts. Athletics and Penn State Sports Properties both look forward to a fruitful relationship."
PSECU's multi-year Keystone Partner relationship was secured by Learfield's Penn State Sports Properties, the university's exclusive athletics multimedia rightsholder. This local team manages complete oversight and fulfillment for the Keystone Partnerships, as well as for all corporate partners supporting Penn State Athletics. PSECU joins AT&T, Highmark, Penn State Health and Pepsi as Keystone Partners.
"PSECU is continually looking for opportunities to elevate our brand and reach. This agreement with Penn State Sports Properties offers an opportunity to engage a wider audience with the potential to further grow and strengthen our credit union. Ultimately, these efforts contribute to the overall well-being of all PSECU members because our earnings are directed toward fee-free products and services, low interest loan rates, and initiatives aimed at improving the community," added Smith. "A shared dedication to giving back to the community is also key to the PSECU-Penn State Athletics relationship. Because our Pennsylvania roots run deep, it makes sense for us to team up for the betterment of our communities."
Opened in 1934, PSECU was founded by 22 ordinary people who made an extraordinary commitment to each other: To create a financial institution where pooled resources benefit all members. Today, we are a full-service credit union serving more than 400,000 members and have over $5 billion in assets. As a not-for-profit financial institution, our goal remains to help our members and their families achieve a better life. For more information about PSECU, visit psecu.com. View our Community Report Card to learn how we contribute to the greater good.