Press Release

Pennsylvania-based Credit Union PSECU Receives International Recognition for Marketing Efforts

Harrisburg, PA - November 21, 2017 - PSECU, Pennsylvania's largest credit union, is proud to announce that for the fourth consecutive year its marketing efforts have been recognized by the MarCom Awards. Each year, this international competition, administered by the Association of Marketing and Communication Professionals (AMCP) and designed to recognize the creativity and hard work of industry professionals, receives more than 6,000 entries from dozens of countries around the globe. For 2017, PSECU entered 11 pieces into the competition, all of which received accolades.

"To receive recognition for the quality and creativity of our marketing efforts on an international level is truly an honor," said PSECU Vice President of Marketing and Membership Development Barb Bowker. "We know that offering excellent products and services alone is not enough – you have to let people know about them, too. Otherwise they cannot benefit. These MarCom Awards serve as confirmation that our marketing initiatives are on track and fulfilling their purpose, ultimately, to let our members know how we can help them improve their financial well-being and achieve success."

According to the summary of the MarCom Award selection process provided on the official website, "Entries are judged at random and not compared directly to other entries in their categories… There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant's imaginative explanation of an entry's value."

The credit union received four Platinum Awards, the highest designation in the competition, four gold awards, and three honorable mentions. The chart below summarizes PSECU's 2017 MarCom Award entries, along with their corresponding award categories, and the recognition level each received:

Title of Entry Entry Category Recognition Received
2017 Penn State® Athletics Sponsorship Strategic Communications; Marketing/Promotion Campaign Platinum
2017 Signature Loan – Your Life Loan Print Media; Direct Marketing; Billboard Gold
2017 Auto Loan Print Media Print Media; Print Creativity; Ad Copy (Writing) Honorable Mention
2017 Community Report Card – Rooted in Our Communities Print Media; Publications; Corporate Social Responsibility Platinum
2017 Visa Balance Transfer TV Spot – Find Your Balance Video/Audio; Television (Broadcast & Cable); Single Spot Platinum
2017 Auto Loan TV Spot Video/Audio; Television (Broadcast & Cable); Single Spot Honorable Mention
2017 Founder's Card TV Spot Video/Audio; Television (Broadcast & Cable); Single Spot Platinum
PSECU Asks You Digital Media; Social Media; Social Video Gold
PSECU Gives Back Digital Media; Social Media; Social Content Honorable Mention
PSECU Blog – Money Tips for Every Stage In Life Digital Media; Social Media; Blog Overall Gold

PSECU's Marketing Department handles much of the credit union's design work internally, taking the idea for each piece from conception to completion in-house.

"The creative team at PSECU strives to produce the most engaging, relevant, and visually appealing branded marketing collateral possible," said Kerry Mullen, PSECU's Creative Director. "It is exciting to see that work being repeatedly acknowledged by such a prestigious and well-known competition."

About PSECU

Opened in 1934, PSECU was founded by 22 ordinary people who made an extraordinary commitment to each other: To create a financial institution where pooled resources benefit all members. Today, we are a full-service credit union serving more than 430,000 members and have over $5 billion in assets. As a not-for-profit financial institution, our goal remains to help our members and their families achieve a better life. For more information about PSECU, visit psecu.com. View our Community Report Card to learn how we contribute to the greater good.